los angeles metro app
hypothesis
The Metro train journey experience has lots to be desired, adding to the experience the ticket vending kiosks are a dated, time consuming and a complicated affair albeit the Interaction design world has moved leaps ahead.
Existing user flow
insights
- Location of Kiosk machines.
- Dated Kiosk systems.
- Complicated interface.
- Confusing process.
- Sequencing of activities on machine to be rethought.
- Payment methods to be rethought.
- Time consuming sometimes leads to missing the trains.
- Requires prior planning.
- Waiting queue at the kiosk.
- First time users end up spending up to 15 minutes at the kiosk.
- Physical assistance required sometimes.
- Gets easy after frequent usage.
opportunities
- Replacing the old kiosk machines with modern kiosk machines with touch interface, which requires less space.
- Designing a easy to use user interface.
- Less time consuming process.
- Using an external medium like mobile phone instead of the kiosk.
- Utilizing the time frame between Phase 2 – Phase 6
u/x vision
To design an easy to use and less time consuming solution, which can sync with other activities of the traveler before boarding the train.
strategy
desired user flow
ideation - system flow : rare user
ideation - system flow : frequent user
wireframe demo : rare user
wireframe demo : frequent user
